A few more points behind our philosophy:

  • We as breeders are where corn producers were in 1970. Yet we have the genetic tools to vastly improve beef production efficiency and profits.
  • Using the 100% maternally efficient cow (our Cowmaker) is equivalent to using the best tools in the shop – or, in other words, the tools the pros use.
  • Growth COSTS. Period. It is not free.
  • Our program allows one to leverage maximum returns from his or her leastcost. 100% maternal (Cowmaker) cow.
  • Our program, when implemented fully and properly, will provide returns 20% greater than average.
  • Growth attributes in the mother cow not only cost, but contradict both efficiency and fertility.
  • Balanced Trait = Jack of All Trades, Master of None.
  • The genetic requirements of a highly efficient mother cow are vastly different from those of a steer in the feedlot.
  • The difference between balanced trait and specific trait is a 25% increase in your paycheck. Bottom line: Balanced trait is lower pay.
  • Our program allows a cowman to capitalize on profits by simply rearranging his genetic approach, not by borrowing or spending money.